If you happen to be offering a service or manufacturing a particular product which falls under a certain trademark or a brand name, the best thing that you can do about this is to protect it, protect everything that has something to do with it like your commercial advantages, your business identity and even your market position by registering your trademark. You have to be aware as well of the fact that trademark registration is a kind of registration which can be achieved if you are going to file for a trademark registration either as a part of the community registration which covers all the member state or through the IPO or Intellectual Property Office.
We want you to know as well that a trademark registration is a kind of prima facie and an immediate evidence as well of the ownership that you have regarding a trademark that has been registered concerning services or goods that are covered by the registration per se. This is also known for being the quickest and the most cost effective way in terms of securing your monopoly rights. In addition to that, the time it will take for the registration process to be completed will not exceed four months.
Many of us may be confident not to register the rights that they have with their goods or with their service as this kind of act are still recognized by the common law through the tort of passing of yet, what they do not realize are the consequences that come together with it such as the fact that there will be a heavy burden of proof upon the claimant, which is you, to be doing the said action. You have to know as well that except if the trademark that you have has been advertised very extensively in the place where you are situated at, expect that the process will take several years or more, especially in terms of accruing passing off rights that are enforceable as this must be supported by legit and legal evidences. As much as possible, you have to instill in your mind that ensuring the passing of rights will be successful in the end is not something that can be easily done as you have to face certain levels of difficulties plus, there goes the fact that it is very expensive as well.
With regards to trademark registration, we want you to know as well that it is not only powerful but it also has two-fold benefit. This only goes to show that a trademark registration is capable of assuring you the continued right to use the trademark that you have and securing a weapon that is powerful as well so that it will prevent others from using a similar or identical trademark that you have concerning the goods or services related to it. This is the very reason why it is important on your end to register the trademark that you have to prevent this kind of situation to happen.